Irresistibly Shareable Videos
For CMOs of B2C apps who are craving Spotify Wrapped's viral magic. Get your fix.
"
I am forever a huge fan of Spotify's 'Wrapped' campaign... It's a masterclass on fan advocacy
Guillaume Huin - Social Media Director, McDonald's
"
[It's] inherently content the community made themselves. If that's not best-in-class social, then I don't know what is.
Gabe Alonso - Head of Digital Platforms and Community, PepsiCo
"
Spotify turned listening data into a user-generated content campaign, sparking people's curiosity about their friends and family
Andrew Rebhun - VP of Digital, El Pollo Loco